Students will create a marketing plan to launch a new product or re-launch a current produc

Students will create a  marketing plan to launch a new product or re-launch a current product.  Choose  one topic from the list below:

Using Aleve now that Vioxx and Bextra have been taken off the market. Use of genuine Harley parts for repairs as opposed to less expensive  after-market parts. Flying on a full-service airline as opposed to a low-fare discount carrier. Staying with Cable-based television instead of switching to satellite TV. Pursuing an online MBA program over an on-site program. Students may make a recommendation for a topic not listed subject to the  approval of the instructor.

The Final Market Plan must  incorporate at least 4 resources, 2 from ProQuest. Each  paper will contain the following elements:

0.1 Company Overview 0.2 Executive Summary of Marketing Plan 1.0 Description of the Target Market 2.0 Description of Competitors 3.0 Description of Product or Service (P) 4.0 Marketing Budget 5.0 Description of Location (P) 6.0 Pricing Strategy (P) 7.0 Summary and Implementation Plan (P)

The instructor will review each Plan component as it is covered in class as  both a reading assignment and in-class discussion.
Writing the Final Paper The Final Paper:
Must be eight (8) double-spaced-pages in length, exclusive of Appendix,  References, Exhibits, etc., and formatted according to APA style as outlined in  the approved APA style guide. Must include a cover page that includes: Title of paper Students name Course name and number Instructor’s name Date submitted Must address the topic of the paper  with critical thought. Must use APA style as outlined in the approved APA style guide  to document all sources.

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